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  1. Joined : Oct 2013
    Posts : 17,516
    64-bit Windows 10 Pro build 15014
       08 Dec 2014 #1

    Big changes for Windows: Monetize differently says MS exec


    Microsoft chief operating officer Kevin Turner made the same point during a presentation Thursday at a Credit Suisse technology investment conference in Phoenix, Ariz. Turner also made it clear that Microsoft won’t just be reducing the cost of Windows: It’s planning to make up at least part of the difference through a new business model.

    The plan is to “monetize the lifetime of that customer through services and different add-ons that we’re (going) to be able to incorporate with that solution.”

    That sounds a lot like some form of subscription-based Windows. With Microsoft’s Windows 10 on the way next year, there have been various reports pointing to the possibility of a new pricing structure for Windows, where a basic level of the operating system would be free, and certain features would cost extra. Microsoft has already gone down this path with Office, making the productivity suite free on iPads, for example, and charging an annual subscription for advanced features.

    Turner didn’t go into specifics about the Windows plan, promising more details next year. But he made it clear during audience Q&A that the company doesn’t intend to lose money on Windows. Here’s an excerpt from the transcript.

    AUDIENCE QUESTION: Does Windows 10 kind of go down this path of a loss leader in trying to keep people within your ecosystem and then up-sell everything else on top of that? How are you thinking about that as you go down this path?

    KEVIN TURNER: We haven’t announced the Windows 10 pricing framework yet. The one thing I can tell you that we’ve not had any conversations on is Windows 10 being a loss leader for us.

    PHIL WINSLOW, CREDIT SUISSE: Are you going to start losing money on Windows?

    KEVIN TURNER: Yes, let me — that’s not any conversations that we’ve had. The thing about it is, though, we’ve got to monetize it differently. And there are services involved. There are additional opportunities for us to bring additional services to the product and do it in a creative way. And through the course of the summer and spring we’ll be announcing what that business model looks like. At the same time it’s wonderful to see these nine-inch and below devices explode, because that was an area, candidly, I was blocked out and I had no share of what was getting built. So it’s a very fascinating transition for us.

    And finding new ways to monetize the lifetime of that customer on those devices, again, I would tell you we’re learning, we’re growing, and we’re smarter and wiser every day. And we still have some more learning and growing to do in that space. But, stay tuned. The business model stuff will be out in the early — probably the early part of 2015.
    Read more...
      My System SpecsSystem Spec

  2.    09 Dec 2014 #2

    I wont be upgrading to 10 if it turns out to be subscription based like Office 365 is.
      My System SpecsSystem Spec


  3. Joined : Feb 2014
    Posts : 372
    Windows 10
       09 Dec 2014 #3

    Translated into English, means "we're gonna find new ways to squeeze every last penny out of our customers".

    Merry Christmas.
      My System SpecsSystem Spec


  4. Joined : Jan 2014
    Oak Ridge TN, USA
    Posts : 23,939
    Windows 10 Pro x64
       09 Dec 2014 #4

    I don't think I'm that surprised but I am disappointed to say the least. Charging for updates is asking a bit from some of the users who can't afford that type of plan. They're users not subscribers and doing this will likely aliment them and keep them from upgrading to Win10. And if it doesn't happen with Win10 it will likely occur later on.

    Things do change but this stinks, IMO.
      My System SpecsSystem Spec


  5. Joined : Sep 2014
    Posts : 2,923
    Windows 10 Pro
       09 Dec 2014 #5

    swarfega said: View Post
    I wont be upgrading to 10 if it turns out to be subscription based like Office 365 is.
    It would surprise me if there wasn't a "full price" version that did not include any subscription mode. If nothing else, there will be an enterprise version, but I assume the Pro version will also be "full price", while the "Home" or "Starter" versions may be subscription.
      My System SpecsSystem Spec


  6. Joined : Jan 2014
    Carencro, LA 70520
    Posts : 7,645
    Windows 10
       09 Dec 2014 #6

    Here is some more of M$ getting there hands in our wallet and it could work quite well.
    Microsoft's Windows monetization plan: Services are the new 'attach'

    There's been a lot of parsing of recent comments by Microsoft Chief Operating Officer Kevin Turner regarding how Microsoft plans to monetize Windows, going forward.

    I'm still seeing a number of pundits claiming that Microsoft is planning to turn Windows from software into a service, and that some kind of "Windows 365" type thing is most likely what's next. But for what it's worth, I still am hearing, as I have for months, that this isn't what the Softies seem to be thinking.If you read Turner's actual words (from a transcript of his December 4 Credit Suisse Technology Conference appearance), you'll he's saying Microsoft will be bringing "additional services" to Windows.
      My System SpecsSystem Spec

  7.    09 Dec 2014 #7

    Mystere said: View Post
    swarfega said: View Post
    I wont be upgrading to 10 if it turns out to be subscription based like Office 365 is.
    It would surprise me if there wasn't a "full price" version that did not include any subscription mode. If nothing else, there will be an enterprise version, but I assume the Pro version will also be "full price", while the "Home" or "Starter" versions may be subscription.

    In which case I'd be happier paying for the "ultimate" edition rather than an update subscription version.
      My System SpecsSystem Spec

  8.    09 Dec 2014 #8

    I really don't think they'd charge for monthly security updates and patches. What they'd charge you for are build updates. When new features are included, they charge you for that download, I suppose.

    (Hmmmmm - 8.1 you're looking gooood!)
      My System SpecsSystem Spec


  9. Joined : Jan 2014
    Oak Ridge TN, USA
    Posts : 23,939
    Windows 10 Pro x64
       09 Dec 2014 #9

    Jody Thornton said: View Post
    I really don't think they'd charge for monthly security updates and patches. What they'd charge you for are build updates. When new features are included, they charge you for that download, I suppose.

    (Hmmmmm - 8.1 you're looking gooood!)
    Very likely. Not that bad if the fee is not that steep.
      My System SpecsSystem Spec

  10.    09 Dec 2014 #10

    Gee, I thought they meant they were going to open a chain of laundromat's to help subsides those windows sales.
      My System SpecsSystem Spec


 
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