New
#30
Yeah - the quote above is from the Microsoft Media Creation Tool page. They tell you to install Pro and then convert using the Store.
If you don't already have a digital license for WS then you get the option to pay.
You can still (currently) swap back and forth using generic keys as long as you have a digital license for both - using the Store is just another option. It may become the only one (although I lost the link for that).