Excellent bbinnard,

It was a long haul, but I'm glad you got it sorted.

Sounds like a plan, I would NOT expect any mercy (read discount) from Microsoft , but hey, if you never ask ....

So, is the plan is to purchase Retail Win10 Pro and Clean install on the SSD?
Or...

So why did you download the Pro edition when your Win7 is the Home Premium edition?

All you had to do was ask. I suppose someone should have pointed to the upgrade FAQ, but if you knew you had...

No magic - you'll still have to do a Clean install on the SSD, the data on the drive won't automagically get changed.

So yes, you have to install twice (upgrade, then Clean install).
By the terms...

The rules are very clear - you misunderstand.
According to the rules at the time - you must Upgrade the qualifying OS first.

You do not have to buy anything - just follow the instructions.
...

You can argue about it or you can solve the issue.

The KMS activation is a hack.

The keys on this site were public keys for the Insider Program builds
- they have since been blacklisted and...