Windows 10: Windows 10 Pro digital license - "Activate Windows" watermark
Finnish but not finished
Hi Pauru, welcome to Ten Forums.
I honestly believe the best course of action would be to start from scratch, performing a clean install of Windows 10 Pro.
Your screenshot is from in-place upgrade or repair install, not from a clean install. An upgrade or repair install is launched from Windows desktop, running the setup.exe file from Windows install media. It only repairs / replaces system files and folders keeping installed software and your personal files and folders intact. It has none whatsoever effect in Windows activation.
A clean install can only be done by booting the computer from Windows install media. Old Windows installation will be wiped out, as well as all installed software and personal data. In your case this should allow an automatic activation. See tutorial: Windows 10 - Clean Install - Windows 10 Forums
Notice that when clean install asks your product key, you can skip it (not enter any key) as told in step 7 in above mentioned tutorial. Digital license does not require a product key.
A digital license does not require a Microsoft account. For example, I always reinstall Windows using a local account and when done, checking the activation before adding any Microsoft accounts shows that Windows is activated with a digital license.
If you decided to try a clean install, be sure to backup your system first to allow restore if it does not work (I am quite sure it will work but better safe than sorry). Remember that clean install wipes your personal data (documents, music, videos, pictures and so on) in addition to all installed software. Copy all personal stuff to an external disk before starting.
I have had windows 10 since the free update and have had no problems with activating it. it has worked flawlessly with no problems (maybe a few but that's besides the point) and have never had to deal with this stupid "activate windows" watermark....
After doing the upgrade from Windows 10 Education 1511 to 1607, Settings > Update & security > Activation, switched from "activated with a product key" to Activated with a Digital License".
Activation has changed with the upgrade to 1607.
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I have a watermark that says, "Activate Windows Go to Settings to activate Windows". I upgraded from windows 7 and then I replaced my cpu and mother board a month ago and now this message appears and I do not have a product key to activate it with.