win10 oem

I've dealt with B&H for a long time. Most of my purchases were OK. However, I bought a ($900) recording interface unit, that was returned because of problems. It was replaced by another unit (that I assumed was new) however as it turned out the replacement unit was not new and had "rack rash" (scratches) on the case cover and on the rack mounting ears and a scratch on the inside of the window for the I/O status display. I returned it and got a refund and purchased a new unit elsewhere. B&H apologized for sending the used unit but that was not enough.

Yes, I've been shopping at B&H for years and am a big fan. They have done right several times for me when I had issues. I actually submitted a question about the product key before discovering it myself, and they got back to me pretty quickly suggesting I return the disc for a refund.

Note to self: people don't notice edits to your original post. I'm really surprised how many people in this thread missed my edit. I posted the edit less than an hour after the original post, and before any responses.

Also, I didn't mean to imply that the B&H site was less than legit. I was wondering if there was some other place I should look for / obtain the key. Sorry for all the confusion!

To summarize for future search results:
1) The product key for the Win10 OEM DVD is on the COA sticker (certificate of authenticity) you just have to scratch off the security coating. The OEM DVD is from Microsoft, intended for system builders. The COA sticker is meant to be applied to the outside of the computer you build (and presumably sell to someone else).
2) B&H Photo Video is an excellent online retailer. I highly recommend them.

Barman58 said:

From reading the OP's edit it appears that the Product key was present all the time, but protected against someone using it, (or selling the key online), by use of a scratch off panel - as is used in a lot of areas these days.
It seems that the old method of printing the key on the outside of the packaging with an obvious label ( that might have well said "Steal Me" rather than "Product Key") has been replaced with a method more appropriate to today's realities :)

The Win-7 package I got from B&H last week had a sticker like the one described earlier in the thread obscuring the Product Key..

But the sticker was not what I would call "Scratch-Off". The sticker material was quite thick, the adhesive was robust, and my attempt to rub it off resulted in two of the Product Key's characters being rendered illegible.

I contacted B&H support seven days ago - 2x by phone and 3x by email (sending requested info), but have gotten no reply.

Accordingly, I just initiated a "Return" process - hoping to get somebody's attention at B&H.