New
#11
Here are the results from Showkey.
This machine was originally shipped with Win7 Home, had it's original HDD replaced due to damage, was later upgraded to windows 10 from inside 7.
Last September the HDD was removed to be used in another machine and a new SSD was installed in this one. Win10 was clean installed from a flash drive created using the media creation tool, and it correctly identified the Win7 BIOS key and activated with no problems.
In January the keyboard was replaced, then about a month later windows reported that it wasn't activated. The keyboard is the only hardware change since W10 was last activated. My understanding is that the motherboard is the only component that should trigger deactivation so the keyboard replacement is unlikely to have caused this.