I think part of the problem is that over the last year or so, there have been articles published containing inaccuracies regarding Windows 10, which has lead to people getting fed up with them. I'm also included in those who sometimes get fed up with them, as it too winds me up when I see articles containing inaccurate information or poorly researched material, especially when they're written in a certain fashion in order to deliberately stir up an anti-Microsoft rhetoric.
I'm all for criticizing articles, pointing out inaccuracies, countering an article's content and motivations, etc., but what I've also observed is a growing trend across the internet where whenever anyone tries to discuss privacy issues or questions what data is being collected, what it's being used for and how to disable it, they get jumped on, mocked and belittled for doing so. Usually something along the lines of the tin foil hat variety, blah blah.
The reality is, quite often the people discussing privacy issues aren't trying to imply that there are some hidden processes secretly collecting data and covertly sending it back to the mothership without you knowing, but rather discuss what's done right in plain sight in front of everyone and documented in black and white in lengthy privacy policies.
I'm not entirely sure people realise quite how predictable human behaviour is and how frighteningly accurate profiling people can be. Combine that with mission creep and the use of data brokers to link all that data together and it really is something that needs addressing seriously. There have been lots of articles and books written regarding this, but perhaps one of the most well known ones is a
New York Times article from a few years ago giving an insight on how retailers operate behind the scenes and how a father inadvertently found out his daughter was pregnant when Target starting to send her coupons for baby clothes and cribs. He went into the store to complain about the coupons because in his view they could encourage her to get pregnant. Little did he know she was already pregnant and Targets computers knew before him due to their pregnancy-prediction model created by statistician Andrew Pole.
All this data collection needs to be reigned in and control firmly in the end users control without deliberately designing interfaces in a way that makes it more difficult for users to disable certain 'features'.