Here's how Microsoft is advising its reseller partners to sell Windows 10 to customers, especially enterprises.
"If you haven't gotten it yet: Security, security, security. Focus on security first."
That was the missive from Microsoft execs to the company's reseller partners in one of several sessions on selling Windows 10 at the company's Worldwide Partner Conference last month.
In a session called "Content and Cash: Microsoft investments in helping partners sell and deploy Windows 10,"
Microsoft's emphasis on getting Windows 10 into enterprises was clear. And the way to enterprises hearts is first and foremost through improved security, Microsoft officials said.
During the Partner Conference session, presenters cited a June Total Economic Impact study of Windows 10 by Forrester which found Windows 10 is being deployed in businesses within two years, rather than the four-year span it previously took businesses to roll out a new version of Windows.
Microsoft's two-minute elevator pitch to partners about how to sell Windows 10 goes like this: 1. It's easier and faster to deploy than you'd expect; 2. It's safer against modern threats; 3. Customers love the interface, mobility and especially when it's used on modern devices; and 4. It's easier to manage...