Windows 10: Microsoft Steps Back from the Cliff on Windows 10 Upgrades
MS wants Windows to be loved?
Only geeks, which make up a very small segment of the Windows user base, are capable of loving an OS. Even so, I'll bet most geeks will never love it. I judge an OS on whether it will allow or impede my beloved apps to run right. It passes.
Microsoft Steps Up Windows 10 Push with New Redstone Features
Partners encouraged to build devices that use Windows Ink
Source: Additional steps to help keep your personal information secure - Microsoft on the Issues