Windows 10: Microsoft CEO Satya Nadella Admits Windows Phone Failed

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  1. Posts : 1,563
    Windows 10 Pro x64 RS 10586.586
       17 Jun 2016 #1

    Microsoft CEO Satya Nadella Admits Windows Phone Failed


    Microsoft CEO Satya Nadella Admits Windows Phone Failed
    “No question that we really missed the mobile one”

    Despite the fact that Microsoft has reiterated its commitment to Windows phones on several occasions so far, there are people out there still questioning the company’s mobile strategy, criticizing especially the rather tight-lipped approach that leaves us with almost no clue as to what’s supposed to happen next for those still part of the ecosystem.

    Rumor has it that no other Lumia devices will be released, with Microsoft deciding just to support the Windows 10 Mobile ecosystem and to focus on what could be the Surface Phone, a flagship device coming as soon as the spring of 2017.

    In the meantime, Microsoft claims that Windows 10 Mobile is still alive, but this still doesn’t stop CEO Satya Nadella from admitting that the company failed in the mobile industry.

    In comments made after announcing the acquisition of LinkedIn, Satya Nadella has explained that Microsoft is still focused on mobile efforts, even though the previous strategy failed.

    “It is no question that we really missed the mobile one, therefore we understand it, we have a particular position in mobile today which is more about enterprise and where we can have more security, more management, more productivity, we will focus on that, but we are on to the next big thing,” he says.
    Read more: http://news.softpedia.com/news/micro...ampaign=buffer
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  2.    17 Jun 2016 #2

    Well.. at least he's being honest. MS missed the mobile market by a mile/kilometer.
      My ComputerSystem Spec

  3.    17 Jun 2016 #3

    Cluster Head said: View Post
    Microsoft CEO Satya Nadella Admits Windows Phone Failed
    “No question that we really missed the mobile one”
    Yes, but why? I've been watching and waiting since Windows 10 was released for a serious mobile phone counterpart, but there's still nothing. They don't seem to be capable of even getting them to market.
      My ComputerSystem Spec

  4.    17 Jun 2016 #4

    The 950XL was a pretty nice phone. But Microsoft needs to understand that they can't rely on just their own single devices that ship once every 2 years. They need the major phone vendors behind them.
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  5. Posts : 677
    Windows 10 1703 Pro 64
       17 Jun 2016 #5

    Two years ago I made the jump to a Smartphone. Wife and I got the Lumina Icon and really like them. Long delay getting 8.1 but it finally happen. Now waiting on W10 and Upgrade Advisor said my Icon is eligible for the upgrade and MS is working with my service provider (Verizon) to release the upgrade. When these phones die I will probably go with Apple.

    Jim
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  6.    17 Jun 2016 #6

    Microsoft arrived on the phone front a day late and a dollar short. They should be more concerned with innovating than doing "me too" entries into fields already handled quite well by others (and better than Microsoft's ultimate efforts in an embarrassing number of cases).
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  7. Posts : 450
    Windows 7 Ultimate 64 Bit and VM
       17 Jun 2016 #7

    So why are they trying to force a phone based OS on desktop users? Why don't they stick to what they are good at and give us a polished OS based on desktop / laptop use which is their primary market. They are fracturing the desktop market into 2 user groups, the 10 adopters and the users sticking with 7/8 for various reasons. Just my 2 cents.
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  8.    17 Jun 2016 #8

    Indianatone said: View Post
    So why are they trying to force a phone based OS on desktop users?
    Windows 10 is not exclusively for the desktop like Windows 7, but I feel it's a stretch to call it a phone OS. Windows 10 is an effort to bring a similar UI to many different types of devices to make them easier to use and provide integration. I haven't used any portable devices running Windows 10, but I feel that 10 supports the desktop quite well. I replaced the tiled start menu with "Start 10"; for me that's the only modification needed for better desktop support.
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  9.    17 Jun 2016 #9

    Victek said: View Post
    Windows 10 is not exclusively for the desktop like Windows 7, but I feel it's a stretch to call it a phone OS. Windows 10 is an effort to bring a similar UI to many different types of devices to make them easier to use and provide integration. I haven't used any portable devices running Windows 10, but I feel that 10 supports the desktop quite well. I replaced the tiled start menu with "Start 10"; for me that's the only modification needed for better desktop support.
    I agree. Windows 10 is a desktop OS that allows a user to configure it to look like what runs on a Windows 10 phone or in a tablet mode that looks like a tablet if they so chose. It's a user choice, typical of what Microsoft has always done. (Try that on an iOS/Andorid device.)

    My spouse and I recently bought two new smart phones. We evaluated an iPhone (he has one provided for work), Android phones (lots of experience with our old Android tablets), and a Microsoft 950 XL with Windows 10 Mobile. In the end it was not hard to decide which version we wanted. The iPhone was immediately ruled out because my spouse hates how it works (look and feel, sound quality, etc.). Android was okay, but not great. The Windows 10 phone had the same look and feel as our Windows 10 desktops (yes we use the start screen tiles on our desktops although we also use the standard desktop) and setup was the same as any other Windows 10 machine. So we went with the 950 XL and have been extremely pleased. Oh and the integration with our desktops and Surface Pro 4 (synching contacts, settings, shortcuts, etc.) makes it a useful, seamless cross-device experience. Yes, I know you can do those things on the other devices (well not the Android device unless you have a Chromebook), but our friends with Macs find them to be non-intuitive. (And I know you can use Microsoft apps on iOS and Android for things like OneNote, Outlook, etc. But why not run the native version?)

    Oh and did I mention how elegant the UI is in Windows 10 Mobile (live tiles, etc.) versus the old-fashioned iOS icons?

    I really don't think Microsoft is walking away from mobile.
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  10.    17 Jun 2016 #10

    One's gotta give 'em kudos for trying and persisting - I recall a multi-million $ throw away of RT's a while back.

    The initial idea was good... say I was a board member, and the Mobile guys pitched a universal OS across mobile/PC, I would be thinking the Windows faithful would be falling over themselves to have Windows across devices...

    The issue is, as with Win 8, the implementation was poor... like with Surface, they just priced themselves out of the market - poor business planning IMHO.
      My ComputerSystem Spec


 
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