New
#40
For the apps in the Microsoft Store MSFT gets a %. I've heard some say as high as 30% of the cost of the app. Seems excessive, but I don't know the exact number. It is one of the reasons why most windows development is still offered outside the store, as I understand it. Well that and the cost of retraining your Win32 developers and converting your code, and supporting your legacy Win32 code. Little things. As for free apps, I don't know if there is a flat fee there or not. So many apps can be free and have embedded ads. I imagine there is some skimming there as well.