Windows 10: Windows now accounts for mere 10% of the Microsoft’s revenue.

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  1.    14 Mar 2016 #10

    I think that some here may be missing the point. While optimism runs rampant within these forums, the truth is that Microsoft on a whole, only garners approximately 7% of the entire computing market share, this is by their own calculations.

    Starting from Microsoft's inception Windows revenues from all those computer sales, was indeed it's cash cow. That no longer is the case, I don't see their app business being a large generator either. I also believe Windows 10 (IMO) will remain free, so that they can turn the Windows OS into a marketing software, wherein they collect data on users to sell. I just don't believe people will run out and spend $110-$150 for the new OS. I also believe, MS can no longer charge a premium for their OS to OEM's. Those days are over.

    Microsoft is also trying to pidgeon hole game developers into making their games only available on the Store platform, and trying to slowly remove Legacy features. Microsoft wants a 1/3 cut of each game sold. And Developers are pushing back hard.
    as this read discusses.
    http://www.extremetech.com/gaming/22...me-development

    I believe these reasons are why MS is pushing the new Windows 10 so hard. They can see the hand writing on the wall, it is also why, I believe, Microsoft should keep supporting their Windows 8 software and separate Windows 10 as it's own platform, just as Apple has done with OSX and iOS.

    But this is just my opinion.
    Last edited by Trust_No1; 14 Mar 2016 at 23:19.
      My ComputerSystem Spec

  2.    14 Mar 2016 #11

    Trust_No1 said: View Post
    I think that some here may be missing the point. While optimism runs rampant within these forums, the truth is that Microsoft on a whole, only garners approximately 7% of the entire computing software market share, this is by their own calculations.

    Starting from Microsoft's inception Windows revenues from all those computer sales, was indeed it's cash cow. That no longer is the case, I don't see their app business being a large generator either. I also believe Windows 10 (IMO) will remain free, so that they can turn the Windows OS into a marketing software, wherein they collect data on users to sell. I just don't believe people will run out and spend $110-$150 for the new OS. I also believe, MS can no longer charge a premium for their OS to OEM's. Those days are over.

    Microsoft is also trying to pidgeon hole game developers into making their games only available on the Store platform, and trying to slowly remove Legacy features. Microsoft wants a 1/3 cut of each game sold. And Developers are pushing back hard.
    as this read discusses.
    http://www.extremetech.com/gaming/22...me-development

    I believe, Microsoft should keep supporting their Windows 8 software and separate Windows 10 as it's own platform, just as Apple has done with OSX and iOS

    But this is just my opinion.
    . . .Really, really. . .
      My ComputerSystem Spec

  3.    15 Mar 2016 #12

    I think the Free Upgrade will remain well beyond the initial drop date. I just can't imagine that anyone that has declined the upgrade will fork out $$$ to replace W 7/8.1. I also think there is a good possibility that MS will try to find a way to renege on the lifecycle commitments for W-7/8.1 because it is obvious W-7 users are not moving much at all.
      My ComputerSystem Spec

  4.    15 Mar 2016 #13

    The free upgrade is not affecting Microsoft's bottom line much, if at all. Remember, traditionally, most people don't upgrade their OS's, they just got a new computer when they were ready with whatever OS was the current.

    OEM's do not get Windows 10 for free for their new PC's either, so they definitely generate revenue from Windows 10 that way, just as they always have. Corporations that upgrade to Windows 10 also have to pay for the license as part of their Enterprise Agreement.

    In other words, the ways that Microsoft has traditionally made their money on Windows are not free. It's just that the demand for desktop PC's is so much less than it ever has been.
      My ComputerSystem Spec


  5. Posts : 1,725
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       15 Mar 2016 #14

    Mystere said: View Post
    The free upgrade is not affecting Microsoft's bottom line much, if at all. Remember, traditionally, most people don't upgrade their OS's, they just got a new computer when they were ready with whatever OS was the current.

    OEM's do not get Windows 10 for free for their new PC's either, so they definitely generate revenue from Windows 10 that way, just as they always have. Corporations that upgrade to Windows 10 also have to pay for the license as part of their Enterprise Agreement.

    In other words, the ways that Microsoft has traditionally made their money on Windows are not free.
    Agreed.

    Mystere said: View Post
    It's just that the demand for desktop PC's is so much less than it ever has been.
    Once manufacturers stop making desktops/laptops (and stop supplying components to the public) the era of personal computing will be dead.

    The never ending era of "Corporate Cloud OS" computing will then begin.
    "Please input credit card details to continue ..."
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  6.    16 Mar 2016 #15

    lehnerus2000 said: View Post
    Agreed.


    Once manufacturers stop making desktops/laptops (and stop supplying components to the public) the era of personal computing will be dead.

    The never ending era of "Corporate Cloud OS" computing will then begin.
    "Please input credit card details to continue ..."
    So true. . .:)
      My ComputerSystem Spec

  7.    16 Mar 2016 #16

    lehnerus2000 said: View Post
    Agreed.


    Once manufacturers stop making desktops/laptops (and stop supplying components to the public) the era of personal computing will be dead.

    The never ending era of "Corporate Cloud OS" computing will then begin.
    "Please input credit card details to continue ..."
    I don't think that's going to happen for quite some time if ever.
      My ComputerSystem Spec

  8.    16 Mar 2016 #17

    Okay, then why doesn't Microsoft relax and quit trying to force Windows 10 on the desktop? First, they aren't making money on it since it's free. If anything they are managing to make people angry when the upgrade bricks the machine that has their important data. (Happens often enough.) They should back off and let folks run the supported OS's if and until they wish to upgrade. It's like I tell people today, I love windows 10 on my 2in1, hate it on my desktop. Windows 10 still has quirks on my desktop, especially around performance. Don't get me wrong, for a new OS it's pretty solid, but I would prefer to give it another 12 months to allow my vendors, and Microsoft, to get the kinks out of the drivers, improve network and multi-tasking handling. All that said, given Windows greatly shrinking role, Microsoft at this point really needs to take a breath and stop sending the Windows 10 pushes to Windows 7. We get it, we can upgrade, stop it already.
      My ComputerSystem Spec

  •    16 Mar 2016 #18

    BunnyJ said: View Post
    I don't think that's going to happen for quite some time if ever.
    BunnyJ is right. Big iron still exists, and in fact runs Linux now. The PC is going nowhere. Although they "declined", 71.9 million were sold last year. Also, today's PC's remain viable far longer than they did even 5 years ago. There is always a place for the PC. The cloud is a great concept for the masses. However, the super users, and technologist that understand how the internet works knows it's better to be in control of your own data, and where possible applications.
      My ComputerSystem Spec

  •    16 Mar 2016 #19

    MrBill said: View Post
    Okay, then why doesn't Microsoft relax and quit trying to force Windows 10 on the desktop?
    More than likely because they don't want to keep maintaining older versions of Windows. Windows 10 may not be costing them money, but older versions of Windows do.
      My ComputerSystem Spec


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