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Surface blossoms into a billion dollar business for M$
Microsoft announced its earnings today and for the first times since going on-sale, the Surface line of devices is officially a billion dollar channel for the company. Microsoft classifies its billion dollar organizations by a business channel that generate one billion dollars or more per quarter.
With the Surface Pro 3 selling well, a new team device being announced called the Surface Hub
and Broadwell now rolling out, the future is looking bright for the brand.
It goes without saying that the Surface team has had their missteps as well, with a $900 million write-down
and Windows RT being all but officially dead for large devices like the Surface 2
, the path to success has been bumpy. But, with a billion dollar quarter now under their belt, they clearly have the correct strategy in place.