I beg to differ.
Bloatware is bloatware, whether it comes from HP, Microsoft, or any software manufacturer.
If it is not OK with you when you get it with a new laptop then it is not going to be OK with you if you get it with your OS or AV Program.
Some people are very OCD when it comes to their Personal Computers
and want to be in complete control of what happens to them. All of these intrusions that change and configure the machine without the owners knowledge or consent is annoying at best.
That said, if Microsoft is going to stick with the plan of not rolling out a new version of Windows, but simply upgrading Windows 10 in place, then they are going to need to find an alternate way to make money from the OS, and selling rights to have your time-sink game automatically included would be a logical way to do that.
This does not make me a Luddite wishing I had my dial-up modem back.
It means I am concerned that we are moving towards a world where you only get to rent your life and you don't get to actually own or control anything - your digital life anyways.