Overlay ads on YouTube are going away on April 6, 2023

    Overlay ads on YouTube are going away on April 6, 2023

    Overlay ads on YouTube are going away on April 6, 2023


    Posted: 07 Mar 2023

    Hi creators,

    Starting on April 6th, 2023, the “Overlay ads” ad format will no longer appear on YouTube to help improve the viewer experience and shift engagement to higher performing ad formats on desktop and mobile devices. Overlay ads are a legacy ad format that only served on desktop and are disruptive for viewers. We expect to see limited impact for most Creators as engagement shifts to other ad formats.


    Desktop Overlay ads

    What should I expect?

    • Starting April 6th, 2023, “Overlay ads” will no longer appear on YouTube videos or as an available ad format when you turn on ads in YouTube Studio.
    • These ads only appeared on desktop, and we expect to see limited impact for most Creators as engagement shifts to other ad formats. There are no changes to any of our other ad formats.

    Jensen (TeamYouTube)

    Details
    Monetize with Ads, Memberships, Merch and more

    Source: 📢 Optimizing ad formats - overlay ads are going away in April - YouTube Community
    Brink's Avatar Posted By: Brink
    07 Mar 2023


 

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