Google bringing free retail listings to Google Search

    Google bringing free retail listings to Google Search

    Google bringing free retail listings to Google Search


    Posted: 29 Jun 2020
    When shopping online, it can be daunting to find the right product, the best seller, or the best value. People often have many high quality choices available but aren't always aware of them all or don't have an easy way to access them. For many merchants, connecting with customers in a digital environment is still relatively new territory or a smaller part of their business. However, consumer preference for online shopping has increased dramatically, and it’s crucial that we help people find all the best options available and help merchants more easily connect with consumers online.

    Free listings on Google Search

    We recently announced that product results on the Google Shopping tab in the U.S. will consist primarily of free listings. This change has already produced a significant increase in user engagement, with both clicks and impressions up substantially for merchants, meaning consumers are finding more of the products they’re looking for from a wider range of options. Sellers of all sizes are benefitting from this incremental traffic, particularly small and medium-sized businesses. And we already see that these changes will help generate billions of dollars in sales for retailers and brands in the U.S., on an annual basis.

    Now, we’re bringing free listings to the main Google Search results page in the U.S., helping shoppers choose the products and sellers that will serve them best, from the widest variety of options.

    More business for your business

    Free listings in Google Search results makes your offers more accessible to the hundreds of millions of people who shop on Google each day, connecting you to more customers in more places—whether they’re across the country or across the street. Initially, free listings on Google Search will appear in a product knowledge panel that shows buying options for a particular item, like this tea kettle:



    Today, the buying options in this panel are all sponsored links. Starting this summer, these listings will be free. We’re rolling this out in the U.S., first on mobile, followed later by desktop. Learn more about listing your products for free across Google surfaces in our help center.

    Finally, Shopping ads continue to be a great tool for merchants to engage with consumers and will appear separately at the top of the page, clearly marked like Google’s other ad units. Merchants can choose how to show up and shoppers can choose where to click.

    Another step towards more choice

    Free listings on Google Search are a big step forward in democratizing access to digital commerce, benefitting shoppers and merchants with more choices across the board. We’ll have even more updates soon, so stay tuned.


    Source: Bringing free retail listings to Google Search
    Brink's Avatar Posted By: Brink
    29 Jun 2020

  1. jimbo45's Avatar
    Posts : 9,252
    Windows / Linux : Arch Linux
       #1

    Hi there

    This might be OK for B2B (Business to Business) but for B2C (Business to Customer) -- i.e end consumer -- might not be the best solution to be overwhelmed with an array of products.

    In theory sounds OK but in practice !!!

    I still remember years and years ago as a young lad on my first visit to a huge Supermarket in L.A California where I was confronted with about 60 varieties of lettuce of all things (and pretty well every thing else had a huge number of different brands and varieties). -- Especially if your only experience of "Salad Lettuce" back then (Iceland unlike today was a relatively poor country back in 1980's etc) was something grown in far away Spain that only appeared for about 3 days in July !!!!! and was a strange green thing that looked like something out of early Science Fiction movies).

    OK we are all better informed these days but "Information Overload" can still be a problem and with this type of approach the companies with the deepest pockets will benefit most -- while not necessarily being the best option for the consumer.

    Sometimes "Too much choice" just overwhelms people -- OK after a while but much better IMO to guide people to how to make a choice and then let people do their own research.

    I don't mind if I have to have ads (Internet isn't "Free" of course) - but I'd rather have them geared to what I'm doing / want rather than thrown at me willy nilly by the companies with the deepest pockets.

    A.I has loads of good (or even great) potential but we have to be very careful on how it's used.

    Cheers
    jimbo
      My Computer

  2. Steve C's Avatar
    Posts : 5,459
    Windows 10 Pro 64 bit
       #2

    I often find Google Shopper doesn't find the best price. In the UK I also uses Idealo, Skinflint and PriceSpy
      My Computers


 

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