Angels have the Phone Box
I remember a particular HP laptop which had faulty-designed MBs, needing to be replaced within warranty period, HP extending the warranty another year because of it, needing to be replaced again...and HP *NEVER* correcting the problem. I realize this is an OEM license, but still, it is a good example. I also had a rig where the PSU blew and took the MB with it. I replaced with identical components. In this case, I don't think non-retail licenses should be subject to the "new computer" theory. An upgraded MB, however, is a different matter. (Oh, and BTW, even though I had a retail W8 license, I still had activation problems, and even the MS rep did as well!)
You know, "two things" aren't "so many", and your comment was absolutely unwarranted and totally unnecessary.
I realise that, still, I think it's wrong when it's an apples to apples replacement due to hardware failure.
Actually, I believe their intention is to charge for future features in W10.