Windows 10 October 2018 Update rollout now paused
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Same thing happened to me as well, several hours ago.
I immediately contacted Microsoft online support, and they said that they are aware of this problem, but they also reactivated my system using their new product key.
I was shocked, when I saw this pop-up message.
Several hours ago the computer that was upgraded to 1809 on 10/3 had a pop up for:
the license could not be found or is invalid.
Microsoft tech support said Microsoft is aware of the "activation/deactivation" problem.
We can't activate Windows on this device because you don't have a valid digital license or product key.
If you think you do have a valid license or key, select troubleshoot below.
Error code: 0xC004C003
Troubleshooted displayed:
Windows activation
An error has occurred
You can also contact Microsoft by phone to help resolve this problem.
Description:
The Software Licensing Service reported that the license could not be found or was invalid.
2018 - 10 Cumulative update for windows 10 version 1809 for x64-based systems (KB4464330)
Pending restart
The technician said to try a reboot or wait for several more days for a fix of the activation problem.
Interesting. Yet another "stupid" bug that should not even exist. Does any of the important features work properly at all anymore? Based on this Windows version, I'm starting to lose confidence in MS abilities to create something great.
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So far no activation issues for me. I upgraded to 1809 on Oct. 3rd.
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Several hours ago? AFAIK I did not got that message, how to fix it if I do get it?
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Started my PC this morning and got a notification that Windows was not activated. Clicked on the notification and it showed it was actually activated. Weird. I am running 1809 since first released and all seems to work for me. Haven't explored many of the bugs posted here because haven't had much time but I like to read up on this one for anything new.
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Several hours ago the computer that was upgraded to 1809 on 10/3 had a pop up for:
the license could not be found or is invalid.
Microsoft tech support said Microsoft is aware of the "activation/deactivation" problem.
We can't activate Windows on this device because you don't have a valid digital license or product key.
If you think you do have a valid license or key, select troubleshoot below.
Error code: 0xC004C003
Troubleshooted displayed:
Windows activation
An error has occurred
You can also contact Microsoft by phone to help resolve this problem.
Description:
The Software Licensing Service reported that the license could not be found or was invalid.
2018 - 10 Cumulative update for windows 10 version 1809 for x64-based systems (KB4464330)
Pending restart
The technician said to try a reboot or wait for several more days for a fix of the activation problem.
Yes, just wait for several more days. You know, knock off work, go fishing, get caught up with your yard work. Sheesh.
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I got tired of waiting and moved to build 18277.1000.
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Interesting. Yet another "stupid" bug that should not even exist. Does any of the important features work properly at all anymore? Based on this Windows version, I'm starting to lose confidence in MS abilities to create something great.

This is not a bug. It is a server issue. All my Pro installs including vms are affected. See below.
One thing os for sure 1809 will not be released until this is resolve.
Hi,There is an ongoing issue about Windows 10 suddenly shown as deactivated. The affected users need not to do anything as it is a known issue. Here is what was told by Microsoft Chat support:Microsoft has just released an Emerging issue announcement about current activation issue related to Pro edition recently. This happens in Japan, Korea, American and many other countries.I am very sorry to inform you that there is a temporary issue with Microsoft's activation server at the moment and some customers might experience this issue where Windows is displayed as not activated.
Our engineers are working tirelessly to resolve this issue and it is expected to be corrected within one to two business days
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This is not a bug. It is a server issue. All my Pro installs including vms are affected. See below.
One thing os for sure 1809 will not be released until this is resolve.
Hi,There is an ongoing issue about Windows 10 suddenly shown as deactivated. The affected users need not to do anything as it is a known issue. Here is what was told by Microsoft Chat support:Microsoft has just released an Emerging issue announcement about current activation issue related to Pro edition recently. This happens in Japan, Korea, American and many other countries.I am very sorry to inform you that there is a temporary issue with Microsoft's activation server at the moment and some customers might experience this issue where Windows is displayed as not activated.
Our engineers are working tirelessly to resolve this issue and it is expected to be corrected within one to two business days
Thanks for the update cereberus
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Just booted up my spare desktop PC thats running a clean install of 1809 Enterprise. It was originally activated with a MAK key. Its showing as activated with a Digital License. Just a FYI post.
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Wrong post.
Sorry!