Pulling Plug on GeForce Partner Program (GPP), Leaning into GeForce

  1. Brink's Avatar
    Posts : 33,788
    64-bit Windows 10 Pro build 18282
       04 May 2018 #1

    Pulling Plug on GeForce Partner Program (GPP), Leaning into GeForce


    A lot has been said recently about our GeForce Partner Program. The rumors, conjecture and mistruths go far beyond its intent. Rather than battling misinformation, we have decided to cancel the program.

    GPP had a simple goal – ensuring that gamers know what they are buying and can make a clear choice.

    NVIDIA creates cutting-edge technologies for gamers. We have dedicated our lives to it. We do our work at a crazy intense level – investing billions to invent the future and ensure that amazing NVIDIA tech keeps coming. We do this work because we know gamers love it and appreciate it. Gamers want the best GPU tech. GPP was about making sure gamers who want NVIDIA tech get NVIDIA tech.

    With GPP, we asked our partners to brand their products in a way that would be crystal clear. The choice of GPU greatly defines a gaming platform. So, the GPU brand should be clearly transparent – no substitute GPUs hidden behind a pile of techno-jargon.

    Most partners agreed. They own their brands and GPP didn’t change that. They decide how they want to convey their product promise to gamers. Still, today we are pulling the plug on GPP to avoid any distraction from the super exciting work we’re doing to bring amazing advances to PC gaming.

    This is a great time to be a GeForce partner and be part of the fastest growing gaming platform in the world. The GeForce gaming platform is rich with the most advanced technology. And with GeForce Experience, it is “the way it’s meant to be played.”


    Source: Pulling the Plug on GPP, Leaning into GeForce | The Official NVIDIA Blog
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  2. Cliff S's Avatar
    Posts : 22,026
    Win10 Pro, Win10 Pro N, Win10 Home, Win10 Pro Insider Fast Ring, Windows 8.1 Pro, Ubuntu
       04 May 2018 #1

    They(NVIDIA) read the comments in the first link(GPP) and cut tail and ran

    Reading the comments, myself, I thought of a hoard of peasants, storming a castle at midnight.
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  3.    04 May 2018 #2

    So what does this mean exactly, the manufacturers are now free to spec their own products. Rather like the early IBM clones.
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  4.    04 May 2018 #3

    swarfega said: View Post
    So what does this mean exactly, the manufacturers are now free to spec their own products. Rather like the early IBM clones.
    No it means that Nvidia can no longer force their board partners to not use the word gaming (or any version of it) on AMD cards. Means Asus can go back to using ROG for example. Oh and Nvidia also forced the board partners to sign an NDA about GPP. Read into that what you will.

    This is more like Nvidia realized the bad PR from trying to run with this was not a good idea. I have also seen rumors elsewhere that the FTC and EU were considering looking into GPP as well.
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  5.    04 May 2018 #4

    Well thats good then, I like the ROG brand.
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  6.    04 May 2018 #5

    People miss the times when ASUS had ATi/AMD cards on their ROG lineup.
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  7. Faith's Avatar
    Posts : 572
    Windows 10 Home October 2018 Update 64-bit
       05 May 2018 #6

    The GPP was never a good idea to begin with it, so this is a win.
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  8. Cliff S's Avatar
    Posts : 22,026
    Win10 Pro, Win10 Pro N, Win10 Home, Win10 Pro Insider Fast Ring, Windows 8.1 Pro, Ubuntu
       05 May 2018 #7

    I just love it when Steve Burke let's out the "Beast" in him

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  9. Cliff S's Avatar
    Posts : 22,026
    Win10 Pro, Win10 Pro N, Win10 Home, Win10 Pro Insider Fast Ring, Windows 8.1 Pro, Ubuntu
       05 May 2018 #8

    I love the sponser spot they used this time
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