If they could build a GPU that is optimized with to work with their CPUs(or design a new "gaming and workstation" CPU family to go along with it)
BOOYAH!

They could optimize the PCIe commands pass through speeds(and L caches) for the card, as they know more about their CPUs than any one else...hmmmm
And sell it as a Gaming or Work Station set

I believe Intel might be able to pull this off. Integrated graphics has come a long way and it's limited by the tight space it's crammed into because of shared space with the CPU. A dedicated chip with it's graphics specific logic and own RAM and board logic would allow for higher order thermal design, RAM busses and power usage, thus allowing significant speed improvements.

Scottyboy99 said:

I think it will be good for Intel to throw their hat in the ring too. As mentioned by others they have the chance to make things work really well with their CPUs. I've got a 6200 Iris Pro in my iMac and considering Macs are rubbish for gaming it actually performs well on some games and seems to be on a par with my old Alienware Gaming Laptop (circa 2011) which was sporting an AMD 6970m gpu. So Intel do seem to have the know how to be able to achieve this. Hopefully they will pull it off and also not have to release a new driver for their GPUs every other day like Nvidia seems to do

The only reason Macs suck at games is because the game developers do not put all that much effort into optimizing their games for Unix based operating systems like Mac OS, Linux, or Free BSD.
That is just too much work, need coders specially for it, and cost lots of time and money, for platforms that are not really used by as many people as Windows.

On the other hand, Macs are monsters at content creation like photo and video editing, so (at least I) don't put them down(too much).

Cliff S said:

The only reason Macs suck at games is because the game developers do not put all that much effort into optimizing their games for Unix based operating systems like Mac OS, Linux, or Free BSD.
That is just too much work, need coders specially for it, and cost lots of time and money, for platforms that are not really used by as many people as Windows.

On the other hand, Macs are monsters at content creation like photo and video editing, so (at least I) don't put them down(too much).

Allthough I mostly agree what you said, I want to share something regarding Linux gaming.

Back in the day when Voodoo GPUs was THE thing, I got at least 2.5x FPS performance (250 FPS+), almost 0 network lag, no stuttering and no artifacts in games under Linux compared to Windows. Also the mean FPS deviation was minimal on Linux while on Windows I got everything from 24-100 FPS, and a lot of glitches. That is HUGE!

I do however not know how Linux performs compared to Windows with modern GPUs, since I don't have any GPUs that I could brag about. Things might have changed a lot since. :)

Sounds much like a normal progression for Intel. They have to have a Licensing agreement to provide graphics in their CPUs. They had one with Nvidia until it expired last year. Due to the fact that Nvidia won a lawsuit against Intel for 1.5 Billion a while back, they are not renewing that license. Next they hired AMDs lead Radeon GPU designer. They announced CPus with Radeon graphics for small form factors several months ago New 8th Gen Intel Core Processors with Radeon RX Vega M Graphics - Windows 10 Forums

They also announced a new technology with AMD graphics for laptops supposedly aimed at gamers and content creators.
Intel and AMD team up for New 8th Gen EMIB CPU for laptop - Windows 10 Forums

This may just be the next step in the progression. I suspect Intel really wants to compete with nvidia in the AI arena, which Nvidia has done quite well in. AMD needs money, which Intel has plenty of. Intel is looking for new markets to expand to.

With all the cut throat competition between AMD and Intel, this cooperation may look rather strange. But, when big money is involved differences can be overlooked.