How to Enable or Disable Let Apps use Advertising ID for Relevant Ads in Windows 10
In addition to the ads you see in Windows 10, Microsoft also assigns you a unique identification number to track your every move in the Windows Store and on apps to target you with specific ads.
If you don't want Microsoft to display targeted ads, you can turn on off relevant ads (aka: "personalized ads" or "targeted ads").
If you turn on relevant ads, it will let apps use your advertising ID to make ads more interesting to you based on your app usage.
If you turn off relevant ads, the number of ads you see won't change, but they may be less relevant to you.
This tutorial will show you how to enable or disable letting apps use advertising ID for relevant ads for you or all accounts in Windows 10.
Contents
- Option One: To Turn On or Off Relevant Ads for Device during Windows Setup
- Option Two: To Turn On or Off Relevant Ads for Current User in Settings
- Option Three: To Turn On or Off Relevant Ads for Current User using a REG file
- Option Four: To Enable or Disable Relevant Ads for All Users in Local Group Policy
- Option Five: To Enable or Disable Relevant Ads for All Users using a REG file
1 When you get to Choose privacy settings for your device during Windows Setup while doing a clean install of Windows 10, you can turn on (default) or off the Advertising ID privacy setting for what you want. (see screenshots below)
1 Open Settings, and click/tap on the Privacy icon.
2 Click/tap on Feedback & diagnostics on the left side, and turn on (default) of off Let apps use advertising ID to make ads more interesting to you based on your app usage on the right side for what you want. (see screenshot below)
3 When finished, you can close Settings if you like.
The downloadable .reg files below will modify the DWORD value in the registry key below.
HKEY_CURRENT_USER\Software\Microsoft\Windows\CurrentVersion\AdvertisingInfo
Enabled DWORD
0 = Off
1 = On
1 Do step 2 (on) or step 3 (off) below for what you would like to do.
This is the default setting.
A) Click/tap on the Download button below to download the file below, and go to step 4 below.
Turn_ON_Relevant_Ads.reg
Download
A) Click/tap on the Download button below to download the file below, and go to step 4 below.
Turn_OFF_Relevant_Ads.reg
Download
4 Save the .reg file to your desktop.
5 Double click/tap on the downloaded .reg file to merge it.
6 When prompted, click/tap on Run, Yes (UAC), Yes, and OK to approve the merge.
7 You can now delete the downloaded .reg file if you like.
You must be signed in as an administrator to be able to do this option.
This option will override Option Two and Option Three.
The Local Group Policy Editor is only available in the Windows 10 Pro, Enterprise, and Education editions, but all editions can use Option Five to set this policy using a REG file instead.
1 Open the Local Group Policy Editor.
2 In the left pane of Local Group Policy Editor, navigate to the location below. (see screenshot below)
Computer Configuration\Administrative Templates\System\User Profile
3 In the right pane of User Profile in Local Group Policy Editor, double click/tap on the Turn off the advertising ID policy to edit it. (see screenshot above)
4 Do step 5 (enable) or step 6 (disable) below for what you would like to do.
A) Select (dot) Not Configured or Disabled, click/tap on OK, and go to step 7 below. (see screenshot below)
Not Configured is the default setting.
7 When finished, you can close the Local Group Policy Editor if you like.
You must be signed in as an administrator to be able to do this option.
This option will override Option Two and Option Three.
The downloadable .reg files below will add and modify the DWORD value in the registry key below.
HKEY_LOCAL_MACHINE\SOFTWARE\Policies\Microsoft\Windows\AdvertisingInfo
DisabledByGroupPolicy DWORD
(delete) = Enable
1 = Disable
1 Do step 2 (enable) or step 3 (disable) below for what you would like to do.
This is the default setting.
A) Click/tap on the Download button below to download the file below, and go to step 4 below.
Enable_Let_apps_use_advertising_ID.reg
Download
A) Click/tap on the Download button below to download the file below, and go to step 4 below.
Disable_Let_apps_use_advertising_ID.reg
Download
4 Save the .reg file to your desktop.
5 Double click/tap on the downloaded .reg file to merge it.
6 When prompted, click/tap on Run, Yes (UAC), Yes, and OK to approve the merge.
7 If you like, you can delete the downloaded .reg file if you like.
That's it,
Shawn
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Enable or Disable Advertising ID for Relevant Ads in Windows 10
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New #1
Hi Brink
In OPTION FIVE, I think where it says "0 = Disable" should be "1 = Disable".
Nice job.
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Enable or Disable Advertising ID for Relevant Ads in Windows 10
How to Enable or Disable Let Apps use Advertising ID for Relevant Ads in Windows 10Published by Shawn BrinkCategory: General Tips
24 Jun 2020
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