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Starting with Windows 10 build 17063, you can now manage app execution aliases for Microsoft Store apps.

Apps can declare a name (alias) used to run the app like an executable file from a command prompt. If you like, you can turn on or off allowing the use of the alias for an app. This can be handy if multiple apps use the same alias.

If you turn on the alias for an app, you will be able to run the .exe name (ex: "Spotify.exe") for the app (ex: "Spotify") in a command prompt to open the app.

If you turn off the alias for an app, the .exe name (ex: "Spotify.exe") for the app (ex: "Spotify") will not be recognized in a command prompt unless another app uses the same .exe name and is turned on.

This tutorial will show you how to manage app execution aliases for your account in Windows 10.

EXAMPLE: App execution alias turned off and on for "Spotify"
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Here's How:

1. Open Settings, and click/tap on the Apps icon.

2. Click/tap on the Manage app execution aliases link under the Apps & features section on the right side. (see screenshot below)

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3. Turn On (default) or Off app execution aliases for what you want. (see screenshot below)

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4. When finished, you can close Settings if you like.

That's it,