New
#1
Anyone with any training or experience in design, would know that you never use All Caps for any type of Text based logo, It has been found to be many times more difficult to read ALL CAPS than a Normal Mixed Case wording.
The experiment done many years ago involves placing the All Caps logo and a Mixed case version on a piece of paper then take a second piece of paper and use it to blank off the Bottom half of the "logo"
Due to the way that the human brain works and learns to read - they concentrate on the top half of letters more than the lower half - and the top half of All Caps text is not as easily recognised as that of Normal mixed text.
Hopefully F A C E B O O K have paid someone millions to create this logo, as anything that costs facebook money is a good thing in my opinion