"Reading Application" means software we make available that permits users to shop for, download, browse, or use the Kindle Store or Kindle Content on a Supported Device.
1. Kindle Content
Use of Kindle Content. Upon your download of Kindle Content and payment of any applicable fees (including applicable taxes), the Content Provider grants you a non-exclusive right to view, use, and display such Kindle Content an unlimited number of times, solely through a Reading Application or as otherwise permitted as part of the Service, solely on the number of Supported Devices specified in the Kindle Store,
and solely for your personal, non-commercial use. Kindle Content is licensed, not sold, to you
by the Content Provider. The Content Provider may include additional terms for use within its Kindle Content. Those terms will also apply, but this Agreement will govern in the event of a conflict. Some Kindle Content, such as interactive or highly formatted content, may not be available to you on all Reading Applications.
Limitations. Unless specifically indicated otherwise, you may not sell, rent, lease, distribute, broadcast, sublicense, or otherwise assign any rights to the Kindle Content or any portion of it to any third party, and you may not remove or modify any proprietary notices or labels on the Kindle Content. In addition, you may not attempt to bypass, modify, defeat, or otherwise circumvent any digital rights management system or other content protection or features used as part of the Service.