solved it - had to unencrypt system drive truecrypt

tried booting from usb, it works but asks for product key (which i have). unsure if the boot from usb will create a new clean install?

i need to run an update so i can keep all my settings,...

thanks for the reply.

thats what i have done, rebooted win 7, inserted the usb, run setup.exe from the usb. then after the install it reboots the laptop and then i get this screen above...
will...

I have installed from the download and then created the usb from the media creation tool.

When it reboots from the setup I get the below screen:

I have tried the options but cant get to Win 10...