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#11
I think the most likely problem is the usb stick is formatted with MBR or at least formatted in a way that is incompatible with UEFI boot, I think the first replies are what I agree with, use rufus, format it to GPT, and then copy the iso files to it.
Or you may not even need to do that, look for a boot menu override on your bios, usually has its own key such as F11.
Then you may see the usb stick twice, if you see it twice one is likely prefixed with UEFI, select that option, then you should be able to install to NVME.