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What is ASUS Smart Contrast Ratio (ASCR) Technology?(the 100,000,000)
ASUS Smart Contrast Ratio (ASCR) Technology enhances the display’s dynamic contrast ratio up to 100,000,000:1, which adjusts the brightness according to the content so that the picture to be displayed in better dark level and more vivid color, creating sharper and brighter images, especially during video and movie playback.
ASUS Smart Contrast Ratio (ASCR) Technology | Official Support | ASUS USA
Another words, when you set the screen to nuclear flash blow out mode(whic gives false colors and color bleeding too.
But your eyes, yes your eyes