Change BCD during setup/upgrade to show edition etc.

Every time windows setup installs or upgrades a windows 10 installation, it changes a meaningful (to me) edited BCD bootmenu entry to plain boring uninformative "Windows 10" - sometimes "on volume x" if it is multibooting:



I know I can edit the entry after the fact, and more than one ways how to do it.

The volume number entry is plain un-Windows like - why not give a volume label - labels are at least more permanent - I can understand why not the (worse than useless, and long outdated) "drive letter" is not used, since it is more often than not "C:", but where in Windows can you find the volume number without going into Diskpart, or other low level utilities?

Is there no way during or prior to setup to define what the bootmenu entry for the new installation or upgrade will be? A clever app maybe that I haven't spotted?

Or a clever way to automatically change this during OOBE?

Thanks Ix07, I'll try to get my head around that tomorrow and post back if & when I have any success - it looks like I shall have to open up a VM to do it!