Clean build of Windows 10 at a different address/location to upgrade

I know that having performed an upgrade to Windows 10, that a clean build can be done which will be recognised & registered by Microsoft.

I'm doing this for a friend which would be easier or more convenient to do at my place rather than at there's.

I can't see any reason why I can't perform a clean build at my location using my broadband connection to the initial upgrade as the the only difference I'm making is to install this to an SSD.

Any thoughts?

The license is connected to the hardware, not the IP address, if that's what you're worried about.
Most people have Dynamic IP addresses that change once a day, week or month any how.

Methods

Static IP addresses are manually assigned to a computer by an administrator. The exact procedure varies according to platform. This contrasts with dynamic IP addresses, which are assigned either by the computer interface or host software itself, as in Zeroconf, or assigned by a server using Dynamic Host Configuration Protocol (DHCP). Even though IP addresses assigned using DHCP may stay the same for long periods of time, they can generally change. In some cases, a network administrator may implement dynamically assigned static IP addresses. In this case, a DHCP server is used, but it is specifically configured to always assign the same IP address to a particular computer. This allows static IP addresses to be configured centrally, without having to specifically configure each computer on the network in a manual procedure.
In the absence or failure of static or stateful (DHCP) address configurations, an operating system may assign an IP address to a network interface using state-less auto-configuration methods, such as Zeroconf.
Uses of dynamic address assignment

IP addresses are most frequently assigned dynamically on LANs and broadband networks by the Dynamic Host Configuration Protocol (DHCP). They are used because it avoids the administrative burden of assigning specific static addresses to each device on a network. It also allows many devices to share limited address space on a network if only some of them will be online at a particular time. In most current desktop operating systems, dynamic IP configuration is enabled by default so that a user does not need to manually enter any settings to connect to a network with a DHCP server. DHCP is not the only technology used to assign IP addresses dynamically. Dialup and some broadband networks use dynamic address features of the Point-to-Point Protocol.
Sticky dynamic IP address

A sticky dynamic IP address is an informal term used by cable and DSL Internet access subscribers to describe a dynamically assigned IP address which seldom changes. The addresses are usually assigned with DHCP. Since the modems are usually powered on for extended periods of time, the address leases are usually set to long periods and simply renewed. If a modem is turned off and powered up again before the next expiration of the address lease, it will most likely receive the same IP address.

IP address - Wikipedia, the free encyclopedia

Thanks for the info - I'd kinda guessed as much but I guess I just wanted some reassurance.

You're welcome.
It's always good to ask, when you're not sure.
Less mental stress that way, we have enough of that, already these days.