Attempt to upgrade from W10 Home to W10 Pro failure

But not in the usual way - the Store would not accept the digital license for the W10 Pro I had purchased to do the upgrade - it offered me W10 Home again. So I tried using a physical disc for W10 Pro and it started fine and went online to collect update files to install. Right before the install was to start, the system stopped to verify my upgrade to W10 Home - from a physical Pro disc. No where could I find an option offering an upgrade to Pro. What gives?

Nope - followed instructions and thought I had it when it got to upgrade your edition, clicked on start and then got the error message that I don't have a valid license (how that is possible only Microsoft kows)...and it still doesn't explain why when I tried to upgrade from a Microsoft physical disc that was W10 Pro, the system and Microsoft somehow wouldn't upgrade to Pro, it only kept offering me Home.

and even still, the disc should have worked but no - i even tried it a second time this morning

You cannot upgrade Windows 10 Home to Pro by running setup.exe from a Windows 10 ISO file or USB flash drive. Windows 10 never had that capability. To do the upgrade you need a valid Pro product key with activation capability such as a retail product key or you need an established digital license for Pro for that specific computer and then you can use the generic Windows 10 product key for the upgrade.

If you want to upgrade what you have now to Pro, you will need to do a clean install of Windows 10 Pro to a new partition. Activate it with the activation troubleshooter to move the license from the old computer to the new computer, or call Microsoft and hope they activate it for you.

Once that is done and get the digital license established, then you can go back to the original Windows 10 and upgrade it to Pro buy using the generic Pro product key.

I have a valid disc bought in their store it has a PID and the system is brand new Samsung that came with W10 Home...so you are telling me that i cannot put the disc in and do an upgrade from their disc like i have done for every other one of their operating systems....that is as insane as finding out that the digital license is only good for one piece of hardware which is what another CSA said. It is coupled to the MAC and that you can't move it to another machine even if the original machine has a total hardware failure...here, all these body organs are yours but when you die, you are not allowed to transplant them even though the organs are still viable.....give me a break. after paying for the OS once - I am not paying for it a second time.