I thought this was worth copying over from Andre Da Costa on the MS page in answer to same question over there. I can only assume his MS loyalty is why he might suggest Rufus is a factor...? But interestingly I went with NTFS format which Rufus automatically selects so about to give the FAT 32 a try.... it kinda makes sense that the installer was failing at the very first screen and that it could be a format issue.
I suspect Rufus might be a factor in why the installation is not working from the USB thumbdrive.
Format the thumbdrive as FAT 32
Download and Prepare Windows 10 Preview .ISO file (build 10041)There are a number of ways to start the Windows 10 setup, but before we even do that though, we need to ensure we have our copy of Windows 10 downloaded and turned into a bootable copy.
Download: Windows 10 10041 English: x86 | x64 | More versions
Additional languages can be found here:
Determine whether 64 bit or 32 bit is right for your needs:
The following article will help determine the difference between both:
32 vs 64 bit
The article references Windows 7, but the same principles apply to Windows 10.
Preparing the .ISO file for installation.
See instructions for burning .ISO files in Windows 7 or later:
You can also use the Microsoft USB/DVD Tool, which is recommended for Windows XP users.
After obtaining the .iso file you use the Microsoft .iso to USB/DVD tool to create a bootable DVD or USB (requires a blank DVD or USB flash stick of at least 4 GB).
Try installing again.