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Polaris Introduction at Computex 2016
AMD talking about the RX480 (link below). I figured they wouldn't be matching 1080 performance and would be focusing on their pricing versus the competition. $199 U.S. for a RX480. You gotta love the comment they got from Marty Stratton (ID software - Doom developer):
"You are not going to need a $700 video card to enjoy Doom at fantastic frame rates". Then back to AMD for benchmarks of two 480's (<$500) compared to a $700 1080.
I'm no fan boy of either company. I've had both, no issues. Critical for pricing is competition so I hope both Nvidia and AMD do well. Just nice to see more than a number of us consumers take a shot at that $700 U.S. "Founders Edition REFERENCE" card pricing.
AMD Radeon RX480 with Polaris Architecture Graphics Card At Computex 2016 - YouTube