Windows 10 Installation Crashing and rebooting while booting from USB

I built a new desktop and i'm trying to install windows 10 on it. I can get into the bios fine and all my components are showing up. I set my initial boot device as the USB and then reboot my PC to start the installation process. The windows logo shows up,but as soon as it gets to purple setup screen for installation my PC shutsdown and reboots. This same process keeps looping and I can't get the w10 installation process started. I only have my keyboard, monitor and USBconnected to the desktop IO panel. I tried a different USB installed with windows 7 but get the same problem.

My mother-in-law's computer started doing that. Turned out it was the keyboard was physically bad, believe it or not. I would recommend try starting it up with no keyboard or mouse connected and see if it stays on. Also make sure all the internal components are firmly seated. Also try starting it up without the USB flash drive inserted and see if it will stay on the No Boot Device warning screen without rebooting on it's own.