Only "pin to start" (as a tile) and not "pin to start menu"?

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I can't pin any icons to the start list, I can only pin them as resizable tiles to the right side. Shift + right click does not give me the option "pin to start list" within the start menu. See snip below, that's shift+right click on Notepad, sorry for the colors. I do get the option when I shift-right-click an icon in Windows Explorer, but they still don't show in the left list. I only have

Places
File Explorer
Documents
Settings

And at the bottom I have
Recently added:

If I have to make registry tweaks to make the non continuum start menu go away I might as well install Classic Shell.

This is what my start menu looks like, I have pinned several shortcuts to the start list From windows Explorer. They still don't show:

altae said:

It does not work like this. You have to shift + right click the corresponding exe file or a shortcut in Windows Explorer to get the "pin to start lis" option. But be aware that even though you can choose to pin a certain program to the start list there is no guarantee that it actually works. On my system it does not work for most programs, i've only been able to add a handful of them. The only thing that does work ist "pin to start" which adds them to thw right side of the sart menu as a tile.

Seriously,I hope this is a bug. Because a start menu that does not let you add your own programs is worthless. If I'm forced to use tiles I will be better off using the start screen.

I agree, this version of the start menu is worse than the original start screen in windows 8.1 update 1 (which I've grown to like, but don't tell anyone). When they gave us the option to resize tiles to neat little squares it gave it a whole new dimension. But in this cramped new start menu all the shortcut-tiles I want present wont fit and that is utterly stupid. So then I'd rather stick with the full screen alternative. I refuse to pin stuff to the taskbar because that looks messy like an irl desk filled to the brim, kind of like OSX.

Another fun note is that I had to install windows 7 on a NUC and I actually installed Classic shell to make the start menu look less windows 7-ish because Aero... ugh.

Great, I've just managed to create a shortcut for "this pc" which is as near to the old "computer" as W10 will ever get, actually better in fact. I have this in W8.1 also.

AddRAM said:

Looks like you didn`t switch to the start menu yet.

Use Brink`s tutorial to enable the Windows 8 Start menu.

Making registry changes that point to several bat files to run every startup is not something I'd call a "switch". I know how to do it, it's just not a solution in my eyes and then I'd rather use classic shell. And if this is the start menu MS will go for they'll probably remove the option to switch further on.