Did you buy it in UK ? If yes, I would presume you should select English ( United Kingdom ).
If that was what you selected and it said you have changed language, then you will need to find out which language your Win 7 comes with. Do you have owner manual for the Win 7 computer ?
Worst case scenario...... reinstall the apps you had in Win 7.
How to check the base language of Windows?
- Open the command prompt in Windows for which you want to check the language.
- Type the command dism /online /get-intl and press "Enter"
After checking the language it was American English which is strange as when I loaded windows 7 it was UK English I requested. No problem my spelling leaned that way. after entering us English the reload went ahead ok keeping my apps but unbelievably it has just finished installing and still NO START UP MENU