Cant boot windows from 970 evo plus fresh install

I just built my first CPU and i purchased a samsung evo 970 plus as the primary boot drive. I installed windows on the drive using a usb stick and when the machine restarts to finish installation of the OS it freezes shortly after moving past the bios screen. I checked bios to see that my motherboard sees the drive and it does. My asus motherboard is showing an AA code meaning its moving to the OS from bios. You see the circles at the bottom of the screen stop moving and it never boots into wondows. I tried moving the hard drive into my old computer and same problem. In fact now none of the drives on my older rig boot up and i have to reinstall those too (wtf this thing feels cursed)

Ive had it in the top m.2 slot since as far as i can tell the 2 slots are the same and have no difference on the motherboard.

Can it be a faulty hard drive or am i just dumb since im new to this? Has anybody else encountered the problem? Does the 970 evo plus just not like windows 10?

Things ive tried:
Re-downloading the installer on the usb drive
Wiping and reinstalling windows on the drive
Pulling the hard drive out and putting into my old rig ( same thing happens)

Its a brand new cpu i just built. Im buying an 860 evo just to get it up and running because this is just dumb.
Ryzen 7 3700x
Asus Crosshair hero viii x570
2080ti
32gig corsaor vengeance ram 3200mhz.