I don't get notifications on my Whatsapp web when i'm getting a message.

Even though everything is enabled in settings i don't get the push notifications.
I do hear the sound but not seeing the popup. I'm using Chrome as my default browser.

Uninstalled and reinstalled - Didn't Help.
When using Firefox - Notifications work normally.
When trying to use Whatsapp application for W10 - still the same issue. Everything is enabled in settings and yet it is not working.

i couldn't find any information on that issue online, is that some bug on chrome's side? do i need to enable anything under windows settings?