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#11
That would have been my next logical step. There's a TenForums tutorial on that, but a quick glance at your link seems like it covers all the basics too. Personally I've never had a problem doing an in-place repair install, my preferred method is to use the ISO.
Repair Install Windows 10 with an In-place Upgrade | Tutorials
Unlike both tutorials, I tick 'Not now' for 'Get important updates', preferring to check for updates once the repair is successful.
Basic steps to improve chances of success are to remove any unnecessary usb devices (except mouse/keyboard) and uninstall any third-party AV before you start the repair install. Failure to upgrade can often be diagnosed from the error codes, so if it fails again post any codes Setup reports and we'll see if we can get it to work.
One complication if you haven't already got the install media on USB or ISO is that 1809 has just been released. If you run the MCT now to get the ISO it will be for 1809. That can equally well be used to do a repair, but will upgrade you too. If you need an earlier ISO like 1803, this third-party tool will generate links to get one direct from Microsoft.
Microsoft Windows and Office ISO Download Tool