New
#31
If memory serves, Apple invented FireWire along with several other vendors and wanted to charge a licensing fee per port which largely made USB more popular.
A similar thing happened with Lightpeak, invented by Intel, but later picked up by Apple and called Thunderbolt.
I may have the politics all wrong, but finance and marketing has a lot to do with getting the technologies adopted - leadership and better design doesn't always win out in the end.