New
#11
As @Berton stated, MS is still giving it away for free. I would make a Windows 10 USB flash drive with either the MCT or downloading the Windows 10 ISO file and making a bootable USB flash drive out of the ISO file. Do a clean install of the version of Windows 10 that the Windows 7 would upgrade to. Skip entering the product key when it asks for it during install. Once you get it installed go to the activation page and change product key to the Windows 7 product key.
If that doesn't work, then shrink the Windows 10 partition to make room for a Windows 7 partition. Install Windows 7. Activate it by phone with the Windows 7 product key. Once Windows 7 is reactivated on that computer, then you should be able to enter the Windows 7 product key in Windows 10 to activate it. We know this is still working, so far, with the current version of Windows 10 (ver 1607). When MS releases the creator's update in April, this capability may go away (or it might go away before then, too, if MS turns off free activations).