"To opt out of personalized ads in this browser, your browser history must allow first-party and third-party cookies and you must have your browsing experience set to NOT delete browsing history on exit. Instructions for enabling cookies and configuring your browsing history may be available in your browsers settings, privacy, or help documentation."

I prefer to delete everything on browser exit. Sure you can delete everything while in Edge, but given the many times I surf and search, I'll not waste this time.

Bing rewards are a lackluster payoff for Microsoft to play catch-up in the data collection game. Similar reasoning why Microsoft will also never catch up to Apple and Google with their app store...too little too late. Compare "Words with Friends" app, where Microsoft's version has neither a tile bag nor a dictionary.

Don't get me wrong. I've always exclusively used a Microsoft OS since DOS 3.3, and I'm almost mostly satisfied with Windows 10. Sure wish Android, Apple, Windows, and Linux distros could work seamlessly together though, without being so proprietary. There are millions of families with mixed hardware and software.