To stay with "apples and apples" comparisons....
MBAE (Malwarebytes Anti-Exploit) and HitmanPro Alert are ANTI-EXPLOIT applications.
They provide complementary protection alongside anti-virus and anti-malware applications.
MBAM (Malwarebytes Anti-Malware) and Emsisoft Anti-Malware are both ANTI-MALWARE applications.
However, EAM is ALSO an antivirus, but MBAM is not.
And MBAM Free is only a manual, on-demand scanner -- it does not provide real-time protection.
MBAM Premium and EAM are both paid products.