New
#11
I'm pretty sure that page was updated recently, its not how I remember it. I've gone there many times in the past.The interesting section is the section on reinstalling OS. Originally it had two statements which basically said:-
1) digital licence activations did not need a key to reinstall.
2) prouduct key activations did need a key to reinstall (automatic for preinstalled oem 10).
What is interesting is the second paragraph no longer exists.
So either the webpage is wrong (paragraph omitted by mistake which seems highly unlikely), or it has been removed.
Removal could be for two reasons
a) it was always incorrect, and new version rectifies that.
b) something has changed ie retail product key licences are now given digital licences (it is possible they always did but we did not know - see 1 above). This would make sense as it would mean you would be able to use new tool to transfer a retail licence to new pc rather than needed to enter old key (or worse use telephone activation).
An interesting test would be to see if you get same digital licence message if you used a Windows 10 OEM licence - I am betting you do not as oem licences are not transferrable.