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#11
Equally they have never stated they would charge. Section 4b of EULA clearly states that you may transfer Windows 10 to a new device if licence is standalone or original licence was standalone. What they never said was how to do it.
During the free period, it is easy to do as you explained. The crunch point comes post July 28th 2016 ie if somebody had upgraded in the free period, but wishes to move it after the free period. MS have yet to clarify this case.