We’re wrapping up our series of blog posts on awesome Windows 10 features by talking about the new Store in Windows 10, the largest Microsoft-certified, one-stop shopping experience for free and paid digital content for all your Windows devices. Find your favorites fast; the new Store has popular free and paid apps, games, movies, TV shows and the latest music all in one place*.

Get apps that work with unique Windows 10 features so you can get more done, faster. For instance, use Cortana,** your virtual assistant, to control apps with your voice*** and get real-time notifications right on the app tile. Acquire content with ease using your preferred payment method including paying with your phone bill****. And have confidence that everything you download from the Store is certified by Microsoft to help keep your devices safer with automatic updates to ensure your apps are always current.

The Windows 10 launch is just about here, we’re excited to make Windows 10 available, across 190 countries, as a free upgrade***** or with new PCs and tablets!

*Feature, app and content availability and experience may vary by region and device.
**Cortana available in select markets at launch; experience may vary by region and device.
***Hardware dependent
****Through participating mobile service carriers.
*****Limited offer. Details available at Windows.com.

Source: Do one-stop shopping with the new Windows Store | Blogging Windows