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It's the same thing we saw AMD do with the original Athlon and then later with the A64 when Intel was forced to cancel the original Pentium architecture line (Prescott?) and go back to the drawing board and license x86-64 from AMD to build Core 2--only this time, AMD is under fantastic management and extremely well-positioned. Intel has even signed legal agreements with AMD in which it pledges not to pay companies to forgo selling AMD CPUs and core-logic products. The Ryzen launch will accomplish two very important things, imo:
(1) It's going to let people see the extent to which Intel has been gouging them on the high end...
(2)We will get to see if Intel has been sitting on a newer x86 architecture simply because no competition on the high end from AMD allowed it to milk the Core2 for a decade...and it's going to force Intel to drastically lower prices on its cpus if it desires to remain competitive with AMD on the x86 retail and server CPU fronts. I expect Ryzen to be faster and much less expensive than Intel's aging Core2-architecture CPUs, because, for one reason, the Ryzen architecture is much newer than what Intel is currently selling.
We shall see...! Lisa Su, the CEO of AMD who deserves huge credit here, will ensure that AMD will henceforth keep the R&D pedal to the metal so that it will never fall off the CPU "meat-wagon" again, as it did several years ago under different management @ AMD. She's the reason I am so optimistic about AMD--she knows what to do--exactly what to do...and she's doing it/done it thus far!
Great times ahead for consumers, imo!