Microsoft has a new mission statement

Brink said:

Read more: Microsoft has a new mission statement and is about to make a few tough choices

That's not a mission statement ... it's a marketing glossy.

If you want to learn from the best, there are plenty of lessons waiting in these mission statements.
See: Fortune 500 Mission Statements

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Microsoft has a new mission statement, and it’s basically the same as its old one

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The new mission statement doesn't seem to be a million miles away from the mission described by Nadella's predecessor, Steve Ballmer. In 2013 Ballmer wrote that Microsoft was to "create a family of devices and services for individuals and businesses that empower people around the globe at home, at work and on the go, for the activities they value most."

The central thrust—empowering both people and organizations to do things—is a common theme. Ballmer's formulation seems a little more concrete, however, both in terms of how Microsoft empowers people (with devices and services), and where they might be empowered (work, home, "on the go").

Both are a far cry from the Bill Gates era. "A computer on every desk and in every home" was clearer in intent and actually measurable; it was a mission statement that allowed Microsoft to more or less say "Mission accomplished."
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