Microsoft Cheapens Windows 10 with Ads

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    Microsoft Cheapens Windows 10 with Ads

    Microsoft Cheapens Windows 10 with Ads


    Last Updated: 23 Nov 2016 at 11:01

    Like its predecessor, Windows 10 is full of advertising. But unlike Windows 8, Windows 10 places ads directly in the user interface, and it’s gotten worse over time.

    To be clear, Windows 10 is a tremendous product, and is in many ways the best version of Windows ever. Indeed, its ability to transform between traditional mouse/keyboard and tablet/2-in-1 functionality, and work well in either, is a testament to Microsoft’s deep understanding of its diverse user base.

    And yet, Windows 10 also represents a tough moment for the Microsoft crowd.

    As I’ve recounted many times, Microsoft far too aggressively pushed this upgrade on the hundreds of millions of people still using Windows 7 and 8.1, and I think it crossed the line in secretly and silently upgrading many against their will, and in haranguing those who refused to do so.

    For those using Windows 10, the situation is equally dire: Through a strategy called Windows as a service, Microsoft is requiring users to regularly update and upgrade the OS, whether they want to or not. It is doing so for good reasons—keeping everyone up-to-date ensures a better overall level of quality, reliability, and security. But it is doing so poorly, and the many issues that we’ve seen over the past year—from minor problems related to the many monthly updates we’ve seen to the Titanic-like problems with the Anniversary Update—have led me to conclude that, in its current state, Windows as a service simply does not work.

    Today, I’d like to address another issue facing Windows 10 users. I am referring of course to the steady increase in advertising that we’re seeing in the operating system.

    Advertising in Windows isn’t new: Microsoft first started placing ads directly in Windows starting with Windows 8. Four years ago, at my old gig, I wrote a post called Microsoft Cheapens Windows 8 with Ads in which I explained, simply, “There are ads in Windows 8.”

    As I predicted correctly at the time, apologists would try to explain away these ads by stating that they were not in the OS itself, as they were in apps like News and Weather, which were “in” Windows 8 but not “part of” Windows 8. Bullshit, I said, preemptively. But those apologists nonetheless did exactly that...


    Read more: Microsoft Cheapens Windows 10 with Ads - Thurrott.com


    Brink's Avatar Posted By: Brink
    21 Nov 2016


  1. Posts : 1,811
    W7 Ultimate SP1 (64 bit), LM 19.2 MATE (64 bit), W10 Home 1703 (64 bit), W10 Pro 1703 (64 bit) VM
       #1

    This was one of the things that MS was obvious aiming for with the W8 series.

    Another good reason to stick with W7.
      My Computer


  2. Posts : 369
    Windows 10 x64 Pro 22H2
       #2

    Mexico is so 3rd world, that we don't get any ads... hoho...
    At least... for now...
      My Computer


  3. Posts : 129
    WINDOWS 10 x64-bit
       #3

    =-)


    I have not had to deal with it yet. I've had some odd Spam apps but removed em and all is well.
    As for Windows 10 being pushed and rushed out to production and mainstream:
    I AGREE! I think that's the reason that some of these updates are sometimes hurting peoples systems. is it still in beta currently? I'm not fully connected into the Microsoft news feed.
    Another thing I wanted to add was that I think it's not cool, Microsoft to be pushing; folks into upgrading when they did not want to at the time/or in the future. My girlfriends laptop was ruined recently due to this. She loves windows 8.1 and how stuff is. She kept declining for the upgrade. Then one day..out of the blue.. her windows 8, decided BLUE SCREEN OF DEATH on her. It was as if, because she did not feel comfortable with upgrading to windows 10. The next windows 8 update, secretly kills her system. I purchased that as a birthday gift last year.... when this took place it was still on the 2 year warranty! So, 4000$ Laptop is dead! Ugh...why so mean Microsoft?, you hurt her her laptop and my bank! We should have sued for emotional distress... <--JOKE.
      My Computer


  4. Posts : 204
    Windows 10 Pro
       #4

    I've turned off most of the ads. And I really dont see many ads. Just one in solitaire. I think MS is late in the game in ads just like they were on phones.
      My Computer


  5. Posts : 129
    WINDOWS 10 x64-bit
       #5

    Slugger said:
    I've turned off most of the ads. And I really dont see many ads. Just one in solitaire. I think MS is late in the game in ads just like they were on phones.
    Yeah your right and windows phones are.. trash, sorry. Other then that love windows! Even after hearing about ads. Just hope they don't leave Win 7 out in the cold like they did XP.
      My Computer


  6. Posts : 18,424
    Windows 11 Pro
       #6

    Captain said:
    Just hope they don't leave Win 7 out in the cold like they did XP.
    Microsoft supported Windows XP from August 2001 to April 2014. 13 years. Windows 7 is scheduled from July 2009 to January 2020 - 11 years. So, just curious... how long is Microsoft supposed to keep supporting an OS before it is not considered "left out in the cold"? 20 years? 50 years?
      My Computer


  7. Posts : 569
    Windows 10 Pro/Windows 7 Ultimate
       #7

    Microsoft Cheapens Windows 10 with Ads


    This is one thing I noticed that was exponentially worse with the anniversary edition than with the edition that I had installed. Also the anniversary edition blocks out several entries in the action center where you can shut off various nags about certain system events. And the nature of the notifications in windows 10 sometimes interferes when you're working, with a damned full-page nag. It's bad enough when my android devices do this, you kind of expected it there, but on windows, I've always viewed windows as part of my living room, and I choose whether or not my television will show commercials (By totally canceling all digital tv services) and by setting up my computers without any shareware or crapware that depends on advertising. It has also become exponentially more difficult to install any third-party helper apps like for instance even Java without being graced with a forced installation of the virus strewn ask toolbar.

    I have always been one to choose which updates I want to install, and when I want to install them. Windows 8.0 has been the last operating system that ever allowed me to do this.

    I was excited about windows 10: I installed it, and I thought "this looks great", played with it for two months and realized there is no good way to avoid the forced updates. And even though their feedback board is full of complaints about this issue (just about everybody that posts in the feedback area wants them to kill the forced updates and put it back the way that it was), instead of listening to their customer base like they did with Vista, they are simply making it worse and worse.

    What the hell is Bill Gates thinking? For years Microsoft has always pretty much conceded to its user base, but Windows 7 was the last time that they actually did what people have been asking. Windows 8 was foisted on us with a basically unwanted tablet interface and non-skeumorphic graphics.

    They could've simply made a totally separate operating system for their tablet devices and that would've been fine, but they had to do an all in one. So what did they do when nobody liked it that much? They made windows 10.
      My Computer


  8. Posts : 369
    Windows 10 x64 Pro 22H2
       #8

    NavyLCDR said:
    Microsoft supported Windows XP from August 2001 to April 2014. 13 years. Windows 7 is scheduled from July 2009 to January 2020 - 11 years. So, just curious... how long is Microsoft supposed to keep supporting an OS before it is not considered "left out in the cold"? 20 years? 50 years?
    50 years sound reasonable for me :V
      My Computer


  9. Posts : 369
    Windows 10 x64 Pro 22H2
       #9

    XweAponX said:
    This is one thing I noticed that was exponentially worse with the anniversary edition than with the edition that I had installed. Also the anniversary edition blocks out several entries in the action center where you can shut off various nags about certain system events. And the nature of the notifications in windows 10 sometimes interferes when you're working, with a damned full-page nag. It's bad enough when my android devices do this, you kind of expected it there, but on windows, I've always viewed windows as part of my living room, and I choose whether or not my television will show commercials (By totally canceling all digital tv services) and by setting up my computers without any shareware or crapware that depends on advertising. It has also become exponentially more difficult to install any third-party helper apps like for instance even Java without being graced with a forced installation of the virus strewn ask toolbar.

    I have always been one to choose which updates I want to install, and when I want to install them. Windows 8.0 has been the last operating system that ever allowed me to do this.

    I was excited about windows 10: I installed it, and I thought "this looks great", played with it for two months and realized there is no good way to avoid the forced updates. And even though their feedback board is full of complaints about this issue (just about everybody that posts in the feedback area wants them to kill the forced updates and put it back the way that it was), instead of listening to their customer base like they did with Vista, they are simply making it worse and worse.

    What the hell is Bill Gates thinking? For years Microsoft has always pretty much conceded to its user base, but Windows 7 was the last time that they actually did what people have been asking. Windows 8 was foisted on us with a basically unwanted tablet interface and non-skeumorphic graphics.

    They could've simply made a totally separate operating system for their tablet devices and that would've been fine, but they had to do an all in one. So what did they do when nobody liked it that much? They made windows 10.
    Sadly, Bll seems to not be taking part of this anymore, this sude, Satya "Nutella" seems to be the one taking this path of weird choices.
    But well... we can always disable windows updates, right? That's what I do since XP era, only install critical patches, vuala!
      My Computer


 

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