Hoop jumping is the actual norm for anything in Windows to begin with. MS wouldn't have it any other way! "See our brand new feature in this new version of Windows!" being an automatic selling point to motivate people as well as the slower business community to upgrade into the newer. You are supposed to be "awed" by the new thrills each time around and not be so anxious to turn things off.
Data collection going into web searches and general browsing typically help with marketing. Browsers now see options like "tell sites I don't want to be tracked" so MS does it for them?!
Case in point with the MS Spam Fighters project the spam filter will snag 1 out of some 30 junk emails coming into where? an Live hotmail account no less with the "thank you for helping us fight spam" reminders while all those junkies originate from where? Some out of country Live accounts set up for generating junk mails! So if you have any doubts that other methods are not being deployed for gathering info guess again!