The Bing Homepage team —the same folks who bring you the gorgeous desktop experience on — just completed a significant redesign of the homepage experience for mobile phones. The new version of the homepage ships globally and will be available on iPhone and Android smartphones.

A number of enhancements in this refresh will dramatically improve the Bing mobile experience:

User interface redesign: Based on numerous A/B experiments, we’ve determined that users prefer a swipe-up card layout (~5-10 percent swipe-up rate), a translucent color scheme and ~50 px initial card peak height.

The updated Bing homepage. Swipe up explore. Tap to learn more.

Homepage Screenshots: on load view, focus on Popular Now, Rewards & Settings

Image of the day (IOTD) card: While on the go, you can learn something new about today’s homepage image with our IOTD card. In addition, we shipped a new UX to help you learn even more about the topic.

Tap on the image caption to learn the story behind the image of the day

Popular now card: News consumption is a common activity on mobile devices. We also know that on desktop, the homepage news carousel at the bottom of the page is one of the most highly engaged features, connecting users to news stories across the web. With that in mind, we are bringing the desktop’s news carousel experience to mobile. We select the top trending stories for you and update them throughout the day. Moving forward, we will continue to make these stories even more relevant and personal.

New Popular Now section features the top trending stories

Bing Rewards card: Many Bing Mobile users are also heavily engaged Bing Rewards users. To facilitate their experience, we created a new Rewards card and gave it prime real-estate. This card gives you a convenient entry point to Bing Rewards and a quick way to view your status.

Quick access to your Bing Rewards account and search settings

Settings Card: Another common activity for users is to change their Safe Search settings. With this card, users can discover and take action quickly (see above.)

Footer Card: In the footer section, we have added “Send feedback” link. We would love to hear your feedback, thoughts and suggestions.

We hope you will fall in love with the new mobile experience. Visit today on your iPhone or Android smartphone to try it out.

– The Bing Team
Source: Mobile homepage just got a complete makeover | Search Blog